Dow Jones
Sustainability Index
an illustrious recognition
DJSI World
This project aimed to promote Americanas S.A.'s recognition in the Dow Jones Sustainability Index (DJSI), a global index that evaluates the sustainability performance of top-performing companies based on environmental, social, and economic factors. As a campaign, its purpose was to showcase the achievement of being recognized for the second time in the index, which tracks the performance of the top 10% of sustainable companies worldwide.
Achivements
Recap of the briefing:
The goal is to promote the campaign to reach the largest number of Target users.
Media Objective:
To showcase to the appropriate audience the award received by Americanas and the company's ongoing efforts to make it to the index of the world's most impactful companies.
Target audience:
Individuals aged 25 and above in Brazil, including senior management, directors, managers, partners, and vice presidents with interests in global economy, stocks, entrepreneurship, and marketing.
Results:
The campaign generated 989,399 impressions, exceeding the planned number by 660%.