CAMILA RIZZATO

AMERICANAS S.A.

Context
Americanas S.A. is one of the largest retail and technology holdings in Latin America, operating an ecosystem of over 16 business units across retail, e-commerce, logistics, fintech, and media. With more than 40,000 employees and a reach that spans millions of consumers, it was formed in 2021 following the merger of Lojas Americanas — a century-old brand — and B2W, the largest e-commerce conglomerate in Latin America, along with several strategic acquisitions.

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Over the course of 8 years, I contributed to the company’s transformation by leading strategic design and marketing initiatives. As both Art Director and Marketing Coordinator, I drove projects that shaped the new corporate identity and enhanced its digital presence — from branding and campaigns to platform launches and internal communication strategies.

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Projects & Impact

• Institutional Marketing Strategy: Spearheaded the launch of the new holding brand, positioning Americanas S.A. as a unified, innovative entity across multiple sectors. I leveraged subsidiary brand channels, industry platforms, and media outlets to amplify visibility and market perception.

• Corporate Website & Strategic Platforms: Led the creation of the first institutional website and restructured key digital platforms including Investor Relations, Careers, and Brand Center. This involved managing a cross-functional team of over 70 professionals, ensuring consistency and alignment with the holding’s new vision.

• Social Media & Digital Campaigns: Directed multi-channel campaigns to drive engagement, including a standout initiative promoting the company’s corporate podcast, enhancing brand relevance and audience connection.