The launch of the official Americanas S.A. website marked a pivotal moment in the company’s rebranding and market positioning. Designed to reflect the breadth of its innovation ecosystem — spanning retail, e-commerce, logistics, fintech, and advertising — the platform serves as a strategic touchpoint for stakeholders, partners, and the public.

More than just a showcase of size and structure, the website highlights the company’s initiatives that impact millions of lives, support sustainability, and drive positive change in society.

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I led the entire creative and strategic process, managing over 70 internal and external stakeholders — including C-level executives, design and tech teams, agencies, and marketing leads. My responsibilities included:

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• Defining and executing the UI/UX vision for a seamless, user-centered experience.

• Leading the visual expression of the brand across the platform.

• Ensuring consistency in tone, identity, and messaging across all digital touchpoints.

• Aligning every visual and strategic element with the brand's mission and values.

 

The result is a cohesive, future-ready platform that strengthens Americanas S.A.’s positioning and communicates its renewed purpose with clarity and impact.