Americanas S.A. created SomarCast as a lasting legacy of its anniversary campaign, seeking to reinforce its image as an innovative, technology-driven company committed to building a better world. SomarCast is a business podcast available on all digital audio platforms, with new episodes released bi-weekly on Wednesdays. Hosted by influencer Nina Silva (@ninasilvaperfil), each episode features an Americanas S.A. associate and a guest, usually a partner, to cover a broad range of multidisciplinary topics that draw on diverse experiences, making the listener's experience all the more enriching.

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In addition to the podcast, weekly posts are also created to promote engagement and drive traffic. As the head of the campaign's visual identity, I oversee everything from post approval to designing gifts for participants, setting up the studio, and providing artistic direction for the videos.