All posts and campaigns designed and directed by me
Social Media Achievements
To increase brand visibility and engagement on social platforms, I was actively involved from the inception of Americanas’ Facebook and Instagram pages. I’m proud to have contributed to landmark milestones, including national and international awards by Social Bakers.
Note: The company that was formerly known as "Social Bakers" is now known as AnswerThePublic, a different entity, and they have rebranded their social media presence.
Official website:
https://answerthepublic.com/
Americanas’ Posts Strategy
To expand its reach and attract new followers, Americanas, one of Brazil’s most established retail brands, heavily invested in social media engagement — consistently producing far more daily posts than its competitors. This bold strategy led to exponential follower growth and opened up a new revenue stream for the company.
As the audience grew, suppliers began paying to have their products featured on the brand’s social media platforms. Rather than enforcing a rigid visual identity, Americanas adopted a collaborative approach, allowing its partners to showcase their own branding within the brand’s social ecosystem.
Over the course of three years, the brand maintained an average of 30 to 40 posts per day — and impressively reached 83 posts in a single day during major retail events like Black Friday.
Seasonal & Thematic Campaigns
Taking advantage of special dates to boost sales
Chocolate Day Campaign
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We kicked off the event with a teaser on the opening day;
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Our feed featured 28 posts, including 4 chocolate recipes to tempt your taste buds;
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Our story had 32 posts, 8 of which were interactive polls to boost engagement;
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Altogether, we generated more than 9.9 million impressions.
For the organic section:
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Our biggest sale of the year, with impressive results;
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Sales skyrocketed by 126% compared to the previous day;
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Compared to the same day last year, we saw an outstanding growth of 143%;
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We sold a staggering 1.4 million Kitkat chocolate pieces alone;
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Bis chocolate sales surged by 635%.
To sum it up:
This marked our department's eighth highest sales day in history, second only to Easter Day.
Cookie Day Campaign
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1 teaser on the day to create anticipation;
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1 teaser and 1 post the day before to open the event;
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17 posts in the feed;
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27 stories, 9 of which are polls to generate interaction and engagement;
Result:
> The department had the highest financial gain for the Company on the day and reached 123%. A sale almost twice as high as the day before.
Growth in all district regions. Second largest department in financial selling on O2O. It was approximately R$500,000.00.
Photomontage & Pop Culture Posts
Posts themed around trending movies, series, and pop culture moments to drive engagement during peak periods.
