A crypto exchange built to educate, empower, and simplify the first investment journey.
From brand concept to responsive website and ad campaign - a full design strategy for a crypto exchange and education platform.
The challenge of this project was to build a visual identity that expressed not only the brand’s industry — education and crypto asset exchange — but, above all, its core values: warmth, security, innovation, and humanity.
In a market dominated by cold, futuristic, and impersonal aesthetics, this new brand sets out to break away from convention, positioning itself as a safe harbor for those beginning their journey into the crypto world with confidence and peace of mind.
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That’s why the design was carefully crafted to translate these values in a sensory and accessible way. Warm, wood-toned colors replace the neon and metallic hues commonly used by fintechs, creating a visual atmosphere that feels closer, more comfortable, and grounded. The consistent use of real images of people, urban settings, and nature reinforces the brand’s commitment to real life and the well-being of its users — rather than a distant, untouchable tech ideal.
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This concept also comes to life in the design of the brand’s booth, which blends technological elements with organic features. The use of wood, greenery, and soft lines creates a space that invites connection, exchange, and discovery — an environment that feels welcoming, human, and yet innovative.
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More than a visual touchpoint, the booth is an extension of the brand’s purpose: to take care of those who are just arriving. The sense of safety and hospitality is present not only in the materials and aesthetics, but also in the posture of the team representing the company. The entire experience was designed to make every visitor feel they are in good hands — well-received, respected, and genuinely cared for from the very first interaction.
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This is the new proposition: a brand that brings together technology and well-being, innovation and human connection. Because the future of digital should also feel warm.
